Hey Guys, Welcome to Our Website in this article I am going to tell you How to Optimize Meta Title and Meta Description? read this article till the end.
If you are a blogger, you know that the task of bringing traffic to your blog is not easy. You have to completely optimize your SEO and provide quality content. We keep sharing seo optimizations tips on our blog from time to time. Even today, we will talk about a similar topic for you. When it comes to On Page SEO, then two things are very important, Meta Title and meta description.
On On Page SEO, we do our full optimization on our existing content and page, such as keeping the appropriate keyword density, out linking and internal linking, heading tags, formatting, media usage etc. These are also two things, meta title and meta description.
Let’s first know what is the meta title and meta description after all.
Table of Contents
What is Meta Title and Meta Description
Check out the screenshot below.
When we do a keyword search in Google, Google shows us links to different websites. As I searched Google, On Page SEO Tips in Hindi, Google showed a post from ShoutMeHindi itself. In the blue which is being showcased in it, we will call Meta Title, and whatever is being shown below it, we will say Meta description.
Now you will say that Meta Title is the title of post. Yes, if you did not set the meta title separately in the meta title tag, then Google will show the title of your post. But if you have set a meta title and meta description for your individual post separately, Google will show it as a preference. This is the same with Google, but not all search engines. We will learn about this thing and in the section next to your post.
How to optimize Meta Title and Meta Description?
As if I told you that if you do not set a separate meta title and meta description, Google will automatically pick the default title of your post and by lifting any piece of text from your post, search for the search keyword. will show in results.
But in SEO optimization, we set out that we will set Meta title and meta description separately and Google will show it only in the search results. By doing so we can include keywords in the description, so that our overall ranking will improve.
Let us first know how to set Meta Title and Meta Description separately. Main for this you would recommend that you install and activate Yoast plugin. In relation to this, you can read our article in the following detail:
After installing Yoast plugin, you can set it up for which you will get all the information in the post above. Now comes the meta title and meta description to optimize. Yoast SEO gives you a separate box below, while editing every single blog post, on the same page as the WordPress Post Editor, whose screenshot is shown below:
In it basically you have to enter your focus keyword in the field with the Focus keyword and it tells you how much your post is optimized. But if you want to set only meta title and meta description separately, then no matter what you do.
To edit Meta Title, just click on the Blue Colored Title in this box, this will open a meta title field, whatever you type in the meta title you can write it, just like you click on the field with meta description can set.
The screenshot below shows how to do what you want to do in the field:
Now the thing is not only to set meta title and meta description, but also to optimize SEO. In this case, keeping in mind the things mentioned below, set Meta title and meta description.
- Meta Title and Meta Description both use your main keyword.
- Keyword stuffing should not be done at all and keep it as much natural as possible. Along with this, description should be appealing so readers can visit your article.
- Meta description and Meta Title have a fixed length, if your title or description is more than that, Google will not be able to show it to the full. To test this, Yoast gives you indication from the Green line and the red line. Green line means that everything is fine.
- Try keeping the keyword in front of the meta title.
Keep in mind, Meta title and meta description are something that people see before coming to your website, if they are good then naturally more traffic will come to your website.